Rossina Todorova
President of BPW Sofia Bulgaria
Mentoring topic
The Art of Playful Branding: Balancing Strategy and Creativity in Marketing
A professional with over 30 years of experience in public administration, international organizations and the private sector, coordinating teams and responsible for the creation and implementation of projects related to the overall improvement of socio-cultural standards.
Brand and marketing management doesn’t have to be just a corporate task; it can be an exciting and creative journey that lets you shine as a leader. The key is to integrate passion, innovation, and a bit of playfulness into your approach. Being a star means standing out, but it also means knowing when to collaborate. Work with other brands, influencers, or causes that share your vision. Collaborations bring fresh perspectives, new audiences, and sometimes even a bit of magic.
A professional with over 30 years of experience in public administration, international organizations and the private sector, coordinating teams and responsible for the creation and implementation of projects related to the overall improvement of socio-cultural standards.
Brand and marketing management doesn’t have to be just a corporate task; it can be an exciting and creative journey that lets you shine as a leader. The key is to integrate passion, innovation, and a bit of playfulness into your approach. Being a star means standing out, but it also means knowing when to collaborate. Work with other brands, influencers, or causes that share your vision. Collaborations bring fresh perspectives, new audiences, and sometimes even a bit of magic.